Prime Day '22
Below is some of the creative I helped out with for Prime Day '22. This was a major event for Amazon.com as well as for blink. We were one of the top selling devices brands during the event and the number one selling brand in smart home security. It was a major effort from the entire marketing team and an opportunity that I'm truly proud to have been a part of!
paid social ads
tiktok campaign
Below are some UGC videos that I directed, filmed and edited for Prime Day. This was a creative initiative that I took to test how well our products would perform on tiktok. Results were overall ROAS of $0.47 with CPC rates at an average of $0.56 reaching about 9.8M users total. This was the highest performance Blink has had on Tiktok to date.
Black Friday / Cyber Monday
Below is some of the creative I helped out with for Prime Day '22. This was a major event for Amazon.com as well as for blink. We were one of the top selling devices brands during the event and the number one selling brand in smart home security. It was a major effort from the entire marketing team and an opportunity that I'm truly proud to have been a part of!
Black Friday Lead Up Email
US Revenue: $1,606,202
Black Friday Proper
US Revenue: $958,851
Cyber Monday
